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As the Spring Festival approaches, the latest weather forecast shows that a cold wave weather process will occur in Changsha from the night of the 23rd to the 25th, when the minimum temperature will drop to 0 ℃; Low temperature, rain, snow and freezing weather will continue from 25th to 28th, with temperature of - 2 ℃~0 ℃, freezing rain or sleet.
At the same time as the temperature dropped again, the large influenza virus began to spread in many places, and many elderly and children with weak resistance had already developed cold, fever and other symptoms. Many air cleaner manufacturers saw new business opportunities and added labels such as "disinfection and sterilization" and "flu prevention" to their air cleaner brands, hoping to revive the cold air cleaner market with the help of this flu.
The air cleaning market was "poured cold water" due to the reduction of haze
With the continuous improvement of air quality in Changsha, the air purifier, a popular commodity in winter in previous years, was introduced into the "cold palace". Although citizens occasionally use it to purify the air in their homes, the frequency of use began to decline significantly. JD, Tmall and other e-commerce platforms that have previously updated the sales data of air purifiers in real time have not yet released the sales data of air purifiers in December 2017. According to statistics, the sales of civilian masks also sold under the banner of anti haze have dropped by more than 50%.
As for the sales of air purifiers, most people in charge of Changsha home appliance stores were vague. Although the sales area of the air purifier is still located in a prominent position in the store, there are few visitors, which is much cooler than in previous years. At a store in Wuyi Square, the reporter consulted the salesperson as a consumer. It was said that the reporter wanted to buy 15 air purifiers. The salesperson said, "No problem, all brands are available, from high-end to household, and I will ship them to you as soon as you are sure, and they will arrive tomorrow." As for the price, the salesman said: "Because you have a large purchase, I will apply for a cheaper price for you. It must be much cheaper than the marked price."
The salesman said that the sales volume in 2017 was far less than that in 2016, and even less than that in 2015, "At that time, when it came to the day of heavy pollution, we were full of people, and many brands were sold out of stock. Some customers couldn't wait to take the prototype home and use it first, and then replace it when the new machine arrived. The machines in Changsha were sold out of stock, and they had to buy from the manufacturer again. On the way, we encountered rain and snow again, at least four or five days. The customers couldn't wait for four or five days, so they moved the prototype from the store." This year, the salesperson marked the prototype with a "50% discount" sales promotion card, and didn't even ask a person. "It seems that a few units have not been sold in the last two months, and the sales volume is much less than before."
New selling points of flu prevention empty products
When haze is no longer a selling point, many air purifier manufacturers focus on the recent outbreak of influenza. Philips air purifier launched the promotional article "Another year of flu season, Philips air purifier will guard you", and VOV air purifier launched the promotional article "Winter flu is easy to occur, keep the air fresh, and VOV air purifier will guard your respiratory health". In addition, LeMall, Giro and other air purifier manufacturers also have corresponding promotional articles for flu.
Although many air purifier products mentioned in the publicity that they have the function of disinfection and sterilization, the insiders said in the interview that most air purifiers only filter bacteria, viruses, dust, etc. in the air, and do not kill them. The bacteria and viruses left in the air purifier are likely to cause secondary pollution if they are not cleaned.
Not long ago, Shandong Provincial Quality Supervision Bureau released the quality and safety risk monitoring of air purifier products. It was found that only 3 air purifiers produced by 15 enterprises purchased from the market met the standard requirements. Among them, the risk points found are mainly the clean air volume of particulate matter, formaldehyde purification efficiency, particulate purification efficiency, antibacterial rate and noise. Among them, there are 5 air purifiers with antibacterial function, but the coincidence rate of antibacterial rate is 0%.